Master of Science in Communication, Influence Marketing & Press Relations

Bac +3, Bac +4, Bac +5
Septembre, Février
Initial, alternance
Bordeaux, Chambéry, Lyon, Paris, Marseille
Home » Programs and Training » Master of Science in Communication, Influence Marketing & Press Relations

Why choose the MSc in Communication, Influence Marketing & Press Relations?

A 1 or 2-year diploma to become an expert in Communication Marketing & PR

  • Hours1st year of MSc: 441 hours
  • Hours in2nd year of MSc: 441 hours

The Communication, Influence Marketing & PR program aims to train professionals capable of mastering communication, influence marketing and public relations strategies in a constantly evolving digital environment. Learners acquire essential skills for designing and implementing effective communication campaigns, using the most relevant digital tools and platforms. They learn to analyze market trends, understand consumer behavior and develop relationships with key influencers. This program focuses on creativity, innovation and mastery of new media to achieve organizations’ communication objectives. Students are also trained to manage brand reputation, anticipate crises and build lasting relationships with stakeholders.

How to apply for INSEEC’s MSc in Communication, Influence Marketing & Press Relations?

The conditions for access to the certification system (excluding VAE) are :

  • For entry into 4th year (MSc1): a level 6 RNCP qualification and/or 180 ECTS validated in a course equivalent to the field concerned.
  • For entry into 5th year (MSc2): a level 6 RNCP qualification and/or 240 ECTS acquired in a course equivalent to the field concerned.

Find out more about the program MSc Communication, Influence Marketing & Press Relations? Sign up for an Information Meeting!

Would you like to find out more about the admission requirements for our Communication, Influence Marketing & Press Relations course?

What courses does the Master of Science in Communication, Influence Marketing & Press Relations offer?

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

Les cours de 1ère année


Business English

Improve your English comprehension and communication skills in a business context. Learners are required to take the TOEIC test.

Gestion Budgétaire et Tableaux de Bord

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

Logiciels et outils d’aide à la décision

The aim of this module is to develop learners’ IT skills to meet the needs of companies in terms of budgeting, sales, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software. It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Techway : CRM & Marketing Automation

Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

Outils et Méthodes de Professionnelles

This module enables learners to improve their CVs and posture through role-playing exercises (business game, professional simulation, public speaking, etc.); practical and professionalizing workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

Stratégie d’entreprise et Business Plan

This module develops concepts and practice around corporate strategy. The elements of a business plan are discussed, enabling you to project yourself in the creation of a new company.


Communication Digitale

Define and implement a digital communications strategy to optimize interactions between different channels (advertising, blogging, advertgaming, social networks, content sharing, etc.). Implementing digital solutions that are integrated into global communication and generate value.

Stratégie d’Influence

This module serves two purposes: it aims to train learners in the day-to-day issues surrounding e-reputation. What message should be conveyed? Is it consistent with the company’s strategy? What media to use? What is the best response to bad buzz? It also aims to enable learners to build their own image. Effective personal branding is the best way to demonstrate your competence in managing your company’s e-reputation.

Plateformes d’Influence

Understand influencer platforms as digital tools that enable brands and individuals to collaborate with influencers to promote products or services. This course takes an in-depth look at how these platforms work, focusing on influencer selection, partnership negotiation, content creation and performance analysis. Students learn how to identify the platforms best suited to their communication objectives, evaluate the audience and engagement of influencers, and measure the impact of influencer marketing campaigns. They also acquire skills in project management, content strategy and competitive intelligence to maximize the effectiveness of their actions on these platforms.

Création de Contenu

Enable students to create short-form content by building their ideas in writing, taking charge of the project from A to Z, then producing the images and sound.

Droit de la Communication

Legal approach of the company: positioning of the company in the legal environment; the legal systems of the various corporate forms of the company (SARL, SA, SCS, SCA, SAS and SNC). Image rights. Right on the net. Law applied to internet business.

Communication Événementielle

Understand the specificities of press and public relations in a communication strategy. Know the role of media agencies: advice, choice of media and supports…

Introduction au Planning Stratégique

Strategic planning is a process that enables an organization to define its objectives, identify its resources and develop an action plan to achieve them. It’s a proactive, systematic approach that takes into account the organization’s internal and external environment.

Processus de Création et Logiciels PAO

Introduction to advertising design.

Understanding of the constraints of the various participants in the graphic chain.

Learn the fundamentals of Photoshop and Illustrator to produce advertising content.

Application on real projects and case studies.

Relations Publiques & Média

The digital project management module introduces students to the world of interactive professions, immersing them in the day-to-day issues of an interactive communications agency.

The central objective is to enable students to assimilate the different phases involved in the production process of an interactive medium, and more specifically websites.

Communication Interne

Understand all communication actions within a company, aimed at employees, to increase the exchange of information and promote corporate culture.

Stratégie Digitale & CRM

Define digital marketing and its fields of action.

Communicate using appropriate terms.

Define marketing objectives and develop an effective digital strategy and action plan.

Select and monitor key performance indicators.

Social Media Strategy

Knowledge and mastery of the main social media, uses and best practices by companies.

Presentation of the different analysis and monitoring tools, adaptation of the message to the company’s strategy (positioning, targeting, key performance indicators and evaluation).

Les cours de 2ème année

Stratégie et Création Publicitaire

Understand the different strategies of the company in order to carry out coherent and efficient communication plans.

Know how to judge and evaluate an advertising creation based on the elements of the advertiser’s brief…

Acquire the methodology to develop, negotiate and manage your communication budget. Mastering the different negotiation levers.

Communication Digitale et Web Marketing

Define the role of the Internet in the communication strategy.

Internet as a media, commercial space, advertising support, and relational marketing tool. Identification of the players in the web advertising market. The e-shopper: behaviour and motivation.

Online promotion and events, e-mailing, sponsored links, online advertising, affiliation, partnerships, viral marketing. Managing interactive communication: referencing, content management, measurement tools.

Etudes et Recherche Marketing

To know the current consumer trends in order to better define the communication targets.

Knowing how to decipher the signs emitted by the company.

Research overview, data collection and organization, market research development, recording devices, testing and post-testing.

Media, Planning & Stratégie

Media planning & strategy is a field of marketing that involves planning and buying advertising space to achieve the objectives of a marketing campaign.

This is a complex process that takes many factors into account, such as :

– Campaign objectives: What do we want to achieve with the campaign?

– The target: Who are the people you want to reach?

– Budget: How much money is available for the campaign?

– Media: Which media are best suited to reach the target?

– The message: What message do you want to convey to your target audience?

Marketing d’Influence

Gain an understanding of the influencer’s profession and the relationship between PR / communications agency / brands and influencers.

Learn how to produce quality content.

How do you integrate influencers into your digital communications strategy?

Outils et Méthodes Professionnelles

Seminars and conferences are offered on a regular basis to prepare learners for the professional world.

Brand Content

The aim of this course is to acquire the best practices in content strategy: from message creation to choice of distribution and measurement of impact.

Communication Événementiel, Sponsoring et Mécénat

Study and application of marketing and communication fundamentals dedicated to events.

Knowing where events fit into a marketing strategy, and in relation to other communication techniques (internal / external communication, corporate / product communication, online / offline, etc.).

Creation, management, organization and promotion of events to strengthen image, build customer loyalty and increase sales.

Design Graphique et Logiciels Professionnels

To enable students to acquire basic skills in Photoshop and Illustrator from the ADOBE suite, so that they can meet the requirements of companies during their internship, and then at the start of their professional life.

Know how to use the right software for the job.

Understand the specific features of each type of image (bitmap, vector, etc.).

Create digital communication documents.

Montage Photos et Vidéos

Enable students to create a short video film/interview by constructing their ideas in writing, taking charge of the project from A to Z, then producing the images and sound.


Apply Looker for data mining, reporting and dashboarding.

Understand the fundamentals of UX (user experience) and UI (user interface) design, including design principles and user-centered design.

Conseil et Recommandations Agence

Based on the knowledge of the main categories of people involved in a communication agency (strategists, creatives, buyers, producers, lawyers, marketers, sales people, etc.), know how to read and respond to a brief.

Master the elements of the agency recommendation.

Communication et Événements Durables

Sustainable communication and events is a rapidly expanding field that aims to reduce the environmental and social impact of events and communication.

It’s a holistic approach that takes into account the entire lifecycle of an event, from planning to execution and follow-up.

Social Selling

Social selling is a sales method based on the use of social networks to build relationships of trust and commitment with prospects and potential customers. With the advent of social networking and the increasing use of the Internet in our daily lives, companies have had to adapt their sales approach to remain competitive in the marketplace. Beyond simply promoting products or services, social selling involves creating relevant, high-quality content to attract consumers’ attention, interacting with them to better understand and accompany them throughout their purchasing journey, and using data and analytics to optimize results.

Politique de Référencement

To give the keys to understand the stakes of SEO. Managing your online presence becomes a real communication and growth lever for your company. To know the levers of natural referencing, to know how to diagnose the strengths and weaknesses of a site from the point of view of SEO, to be able to implement the principal factors of optimization of the SEO visibility.

Relations Publiques et Lobbying

Understand the strategic and practical approach to public relations.

Measurement of public relations and major trends; knowledge of the players and the PR professions.

Lobbying and business; lobbying and politics; lobbying tools; lobbying and media relations.

Team Management & Talent

Team and talent management is a field of management that aims to develop the skills and performance of teams and individuals.

It’s a holistic approach that takes into account the individual and collective needs of team members.

Ethique et Communication

Ethics and communication is a field of study that examines the ethical dimensions of communication practices.

It’s a critical reflection on the potential impact of communication, taking into account moral and social values.

Communication de Crise

Identify and study all the vectors inherent and extrinsic to the company that could trigger a crisis.

Establish an effective and efficient organization to manage and overcome the crisis.

Mémoire de Recherche Appliquée

To enable learners to understand what is expected of an applied research dissertation. Formulate a problematic, build a literature review, choose the methodology of the study, make recommendations.


Examens écrits et Soutenance mémoire

2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc 2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Student INSEEC Director of Health Establishments

What are the career prospects after an MSc in Communication, Influence Marketing & Press Relations?

  • Communications manager, (director)
  • Digital communications manager (director)
  • Marketing Manager, Digital Marketing (Director)
  • Marketing and digital/webmarketing project/product manager
  • Marketing Manager
  • Communications/Digital Communications Project Manager
  • Communication Consultant/Digital Communication
  • Manager, Head of digital communication strategies/Digital campaign manager
  • Manager, Responsable stratégies de référencement digital (SEO, SEM, SEA)/Digital strategy activation specialist
  • Traffic Manager
  • Digital Account Manager
  • Social media manager/Community Manager
  • Digital trader/Media researcher
  • Web Project Manager/Webmaster
  • e-Business/e-commerce Manager
  • Marketing Data Officer Project Manager Data/webanalyst/data strategist

To consult the detailed job descriptions by specialization.

What business skills are developed?

The professional certification allows the preparation of the following blocks of competences:

  • Define the communication and digital marketing strategy
  • Implement communication and digital marketing actions
  • Coordinate relations with service providers and partners
  • Managing a communications team

Description of how to acquire certification by capitalizing on blocks of skills and/or by correspondence

Certification is obtained by :

  • Validation of four blocks of skills common to all courses (a mark of 10/20 or higher in each block of skills).
  • Completion of a thesis with a mark of 10/20 or higher.
  • A minimum 132-day work placement during the second year of the program (MSc 2).

Professional certification of ” Manager of Communication and Digital Marketing “, NSF code 320, delivered by INSEEC MSc (INSEEC Executive Education, CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), registered under number 34577 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on April 24, 2020.

The certification is issued by capitalization of the totality of the blocks of competences. Each skill in a block must be confirmed to obtain the block of skills. Partial validation of a block is not possible. It is also accessible through the Validation of Acquired Experience.

Find the blocks of competences associated with this RNCP title by clicking here .

What are the teaching methods for the MSc Communication, Digital Marketing & Press Relations?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for 2024/2025 for the MSc Communication, Digital Marketing & Press Relations?

Initial course:

  • Entry to MSc1: €10,650
  • Direct entry to MSc2: €12,550
  • MSc1 + MSc2: €23,200

Continuing education (alternation course) :

  • Training 24 months : 20 800 € HT
  • Direct entry in MSc2 : 11 950 € HT

In the case of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study programs or our school in general? See our frequently asked questions.

International Student Pack: Mandatory contribution of €490 on top of the tuition fees shown above for exclusive support services for international students from outside the European Union.


  • VAE : 4 200 € HT
  • VAP : 850 € HT

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

les chiffres-clés pour le titre RNCP n°34577 "Manager de la communication et du marketing digital"

RNCP pour la formation en MSc Communication, Marketing Digital & RP


Taux national de réussite – Promo 2023


Taux de présentation – Promo 2023


Taux d’insertion globale (420 répondants sur 546) – Promo 2022


Taux d’insertion sur le métier visé – Promo 2022


Taux de satisfaction à 6 mois – Promo 2022

*Details by campus on request


The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.

Contacts for disability referents by campus:
Bordeaux: Maxime DOUENS –
Lyon: Anissa GASMI –
Rennes: Laura LE CALVEZ –
Paris : Farid HAMAD –
Chambéry : Clément BERTACCO –
Marseille: Océane VALOTTI –


Updated 14 May 2024