“The MSc & MBA of INSEEC Paris had the pleasure to welcome last week in their premises the first two physical sales of Hush! Creationsa brand of handmade and ethical scrunchies created by two current students in MSc2 Entrepreneurship & Start-up. A real small start-up run alongside their studies since its launch in November 2019, this one has been incubated withinINNOV INSEEC, the innovation cluster of the INSEEC U group.
Hush! Créations is a pretty brand with limited edition models, handmade with fabric scraps in a resolutely eco-friendly spirit. Convinced that consumption patterns must be reinvented, they believe that creativity is the solution to build a viable and sustainable world… and we agree with . Our school is proud to accompany them in this project and to support them.
Focus on their journey.
What is your background?
Marion: I did a Bachelor’s degree in international marketing at INSEEC U. Chambéry, then I went to Melbourne for 6 months as an exchange student where I discovered entrepreneurship. When I returned to France, I decided to do a master’s degree in a start-up to participate in an entrepreneurial adventure that made sense. I’m currently finishing my MSc2 in Entrepreneurship & Start-up in Paris and I’m doing a work-study at
I’m participating in the development of an application that democratizes sustainable finance for as many people as possible.
Mathilde : I did a law degree in Angers, and then I decided to do an MSc1 Marketing at INSEEC MSc & MBA Paris because I didn’t see myself continuing in law. In parallel to the MSc1, I started a part-time internship at
a jewelry brand very present on social networks. Inspired by this entrepreneurial environment, I decided to choose the MSc2 Entrepreneurship and Start-up to have the necessary keys to launch myself, while continuing to work for
- Why did you choose to do the MSc2 Entrepreneurship and Start-Up with us? What do you gain professionally and personally from the training?
This master’s degree allows us to meet professionals who give us key advice in creating a company. It was during the Social and Solidarity Entrepreneurship module given by Diane Scemama that we started to think about our business idea. In addition, the fact that we can follow this program in alternating years is a real asset. Our two experiences in small structures allow us to develop various skills and to participate actively in their development.
You have created your own start-up together, Chut! Creations. How was this project born?
So it was during this master that we met a few months ago. We got along very quickly, our desire to give meaning to what we do and our passion for DIY brought us together. On an October afternoon, when we had some leftover fabric from making beewraps, we made scrunchies. A few minutes later, we knew what we really wanted to do: create our brand, together, and offer sustainable accessories from fabric scraps.
We started by using lean start-up techniques for this project which is not a tech project. That is to say that we started by making the scrunchies entirely by hand, we created a Landing Page via Mailchimp, where it is possible to place an order via a very simple form. For communication, we simply created an account Instagram and Facebook where we share our adventure and our products.
How do you see it evolving?
Our long-term vision is to create a brand of beautiful, ethical and sustainable accessories. We now have over 300 followers on Instagram, we have sold about 100 scrunchies. We want to create a real communication strategy on social networks so that our followers have more information on the origin of our fabrics. We are currently working on the development of a website to make it easier to present our darlings. In the medium term, we will create real collections of scrunchies, and we will work on the manufacture of other accessories, always by revaluing fabrics.
Today, we want this activity to remain a sideline of our careers, we make these accessories above all because we like to wear them ourselves. We will continue to develop it in our spare time, and maybe one day we will launch this project full time…
“Updated 24 February 2022