Publicis Sport : “The role of a sports marketing agency in a crisis context” by Guillaume COSSOU

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New webinar in the INSEEC Sport RDV series

For this 2nd online conference Guillaume COSSOU, Managing Director of Publicis Sport,and Lenna JOUOT, assistant project manager at Publicis Sport and student in MSc 2 Management and Marketing of Sport at INSEEC Bordeaux, discussed the theme:

The role of a sports marketing agency in a crisis environment.

This conference was broadcast LIVE on February 2, 2021 on the pages LINKEDIN, FACEBOOK et YOUTUBE MSc & MBA INSEEC.

This webinar was an opportunity to talk about their missions, how they have adapted, how they have grown the agency, and how they are proceeding to keep working and have work despite the impact of the COVID-19 health crisis on the sports world.

This webinar was moderated by Thierry LAURET, INSEEC Programs Director, and Léa AUDY, MSc 1 Sport Management student at INSEEC Bordeaux.

Webinaire INSEEC – Guillaume COSSOU | Publicis Sport

Webinaire en live et replay

Updated 19 January 2022