How to optimize your LinkedIn profile?

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“[vc_row type=”” in_container=”” scene_position=”” center=”” text_color=”” dark=”” text_align=”” left=”” overlay_strength=””][vc_column_text]LinkedIn has become an indispensable relational tool in many professions, and particularly in management. Even if  social networks are not your cup of tea, it is now essential for your job search to have an updated and well informed LinkedIn profile. Here are a few things you can pay attention to if you want to optimize your profile.


1. Choose a professional and attractive photo

Forget about photos with filters or selfies ! Opt for a professional photo in which you smile, adapted to the round format of LinkedIn photos.


2. Pay attention to your title

Your profile overview mentions two things you can play with : your photo and your title. So make sure to highlight your current position or the fact that you are looking for an internship.


3. Find a banner that suits you

This will make your profile stand out because this part is too often neglected. When LinkedIn members are looking to expand their network, many profiles appear in a mosaic, the banner is a good way to attract attention ![/vc_column_text][image_with_animation image_url=”” alignment=”” animation=”” fade=”” In””][divider line_type=”” no=”” Line”” custom_height=””][vc_column_text]

4. Write a summary to introduce yourself

It can take any form you want but keep in mind that it is the first thing that people will read on your profile. So you need to include what you think is most important. For example, if you are looking for an internship, you can mention it in this section. You can also simply present yourself, in a simple or original way. Some people choose a quote they like.


5. Highlight your achievements

If you are talking about a project you have done as part of your work experience or studies, feel free to upload it to your profile.

6. Fill in your experience and make sure to ” tag ” the companies you have worked for

This will allow you to appear in related searches and facilitate networking with your colleagues.


7. Detail the content of each section of your profile

Simply stating that you are doing a BBA may not mean much to a recruiter. Highlight the strengths of the course, or the subjects in which you feel most comfortable. When detailing, don’t go to extremes, make sure to stay concise.
In the same way, it is advisable to detail the content of your professional experience. You can specify in a few points the content of your missions.


8. Highlight the most telling experiences

You may choose to describe a minimal experience in one sentence and focus on the assignments from a more rewarding experience. This way, the experience you want to highlight will take up more space visually on your profile.


9. Fill in as many sections as possible in your profile

This information will allow your profile to stand out in certain searches and to obtain recommendations in your preferred fields.


10. Recommend your colleagues, they will do the same

This way, you can make sure that your collaborators make recommendations on your areas of expertise. Of course, it should not be abused. You can also ask your superiors to write a personalized recommendation on your profile. This will have more value !


Finally, the optimization of your profile is done over time. Keep in mind that LinkedIn is a social network and is based on interaction. Act on this network as you do on others Post, share, connect and exchange with other members ! Be aware that a LinkedIn post has a lifespan of 3 weeks on average, which means that the few minutes it takes to create a post will generate traffic on your profile for several weeks.

Here are some ideas for interesting content to share :

  • Your certifications (TOEIC, TOEFL, TOSA…)
  • Your student projects : Business games, challenges, theses…
  • Your internships/externships : to be highlighted on your profiles of course, but you can also communicate on your joy to start an internship in such and such a company / to integrate a new team. The end of your internship is also an opportunity to look back on your experience and to thank the team/company that hosted you.
  • Your participation in professional events : trade shows, conferences…
  • Your personal projects that can enrich your professional skills : managing an influential account on social networks, video editing, use of certain software, high level sports… When you address these subjects, always make the link with your professional career in order to remain relevant


Updated 24 February 2022