“On January 14, 2021, the FDSEA (Fédération Départementale des Syndicats d’Exploitants Agricoles) des Savoies welcomed Marianne Ferlay, Head of Marketing Programs of the Chambéry Campus, as well as Lisa Ficot, a 2020 graduate student.
Last March, 31 students of the MSc2 Marketing, Communication & Business Strategies had the opportunity, during a Master class, to work on the notions of agri-bashing. This work was entrusted by the FDSEA.
During this day, they had shown great efficiency and professionalism in setting up consumer studies, in 8 hours of time. These studies were intended to allow farmers in the Savoies to understand the perception of agriculture by these inhabitants, as well as the negative points concerning this sector.
This meeting in January was an opportunity to present the results of these many students. She also confirmed that the people of the Savoies generally like farmers.
This collaboration with the FDSEA is just the beginning. A follow-up has already been agreed between Marianne FERLAY and Jean-Claude CROZE. A relationship that confirms INSEEC’s place at the heart of the local economic fabric.
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Updated 24 February 2022