Experiential Marketing & Artificial Intelligence: a program for the future in Lyon

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The INSEEC U. DNA is truly oriented on innovation strategies and involvement in the data and Artificial Intelligence axes. To participate, with an ethical vision, in the development of tomorrow’s digital world, the MSc 2 Experiential Marketing and Artificial Intelligence program will welcome students from the beginning of the September 2020 academic year on the Lyon campus.

The activities related to Artificial Intelligence (AI) and the processing of large amounts of data (big data) are progressing significantly in companies. For example, the research organization IDC (International Data Corporation) estimates that the AI market, which was worth nearly €8 billion in 2016, is expected to grow to over €47 billion by 2020. For its part, the Villani report sets the goal of tripling the number of people trained in AI within three years.


A golden triangle for our students

This pioneering training in the AI market prepares our students and alternates for distinctive skills on the professional market.  Our school gives them the opportunity to develop these areas of excellence around the major technological and societal challenges of the 21st century. A golden triangle for our students’ learning :

  1. To know and decode the techniques of modeling, data analysis, to know how to exploit the hidden data called aberrant or ” aliens 
  2. Master the tools to process all types of data,
  3. Develop new marketing strategies for the Customer Experience.


Profiles of the newly trained

Graduates of this program will be Data Scientists integrating AI technologies, Data Analysts with a strong specialization in different application areas (Image, Automatic Language Processing, CSR) to participate in our digital world of tomorrow.

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Updated 24 February 2022