RNCP Commercial Activities Manager

One of the main functions of the marketing manager is to develop his entity. Increasing revenues, turnover, developing sales areas nationally or internationally, etc., taking into account the company’s possibilities and the general strategy are some of the points that will be covered in this module.

Pricing policy, communication policy, retailing and merchandising strategies are studied through the prism of digital and new consumer paths.

The fundamentals of BtoB marketing will be covered with its concepts, principles and specificities. The particular management of large accounts, project management and the complexity of sales are among the elements that will be acquired.

A manager must know the tools and techniques to convince, to make adhere and thus to be more able to work in team. This module provides the keys to convincing written and oral presentations from a professional perspective.

The distribution policy in the retail and specialised trade will be discussed in this module. All the marketing actions carried out or financed by a manufacturer-supplier in collaboration with the distributors will thus be swept up.

The development of the company on digital channels is nowadays almost unavoidable. This module provides a relevant current vision of business models that work on the Internet or in “brick and mortar”. This module also presents the main tools and techniques to launch or develop a web presence in terms of e-commerce and social commerce.

– Understand team management in its disciplinary diversity (commercial, financial, legal, human…)
– To translate the strategic orientations of his management into operational objectives for his entity (agency, sales outlet, department…)
– Organize, lead and monitor the sales team by providing technical support
– Develop and manage projects

The objective of the course is to allow the student to know the different tools of commercial reporting in order to be able to implement them easily in his professional life.