How to become a customer relations manager?

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A customer relationship manager is a person who manages and develops relationships between a company and its customers. He or she is responsible for ensuring that customers are satisfied with the products and services offered by the company and that they are treated fairly and professionally. The customer relationship manager is responsible for managing customer complaints and finding solutions to customer problems. He is also responsible for implementing customer service improvement strategies and promoting customer loyalty programs.

To become good at this type of job, you need to develop good sales and customer communication skills. It is also helpful to have some prior experience. How to become a customer relations manager?

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Am I cut out to be a customer relations manager?

Once you have an idea of the type of career you want to pursue, it’s time to research your options. There are many opportunities for customer relationship managers, so it’s important that you find the one that matches your qualifications and career aspirations. It’s time to start looking at the different programs offered by various schools. This will allow you to get the best possible training to become a customer relations manager.

To be successful in this role, you will need to have the appropriate qualifications and training. Indeed, the customer service industry has changed dramatically since the advent of social media, with people being more aware of what they want and how they want it. As a result, companies know that they must provide excellent customer service if they want their business to thrive.

There are several ways to become a customer relations manager, such as a solid university education in business or marketing. The basis is the BTS, you can then continue to a French or English speaking Bachelor’s degree , then to a more professional Master ‘s degree or Master of Science .

What does the position of customer relations manager involve?

The customer relations manager is responsible for a company’s relations with its customers. Its main responsibility is to ensure that customers are satisfied with the products and services they receive from their company. The CRM also ensures that customers have a positive experience when dealing with their company.

The job description for the Customer Relationship Manager position may vary depending on the size and type of company. However, there are responsibilities common to all positions:

  • identify, analyze and respond to customer requests It should also strive to resolve problems as quickly as possible. Some companies will use social media to get quick feedback from their customers.
  • Identify new opportunities and ensure that existing customers are satisfied. He must implement different strategies to build customer loyalty. This is a job that requires good communication skills, as well as the ability to work effectively with people at all levels of the company.
  • Manage employee-client relationships by creating a positive environment where employees feel comfortable talking about problems or issues that may arise. This builds trust between all parties involved.

What training should I take to become a customer relations manager?

Various training courses allow access to the position of customer relations manager, in particular the BTS, including : BTS-advising and marketing of technical solution or the BTS Negotiation and digitalization of customer relations. You can also opt for a technical marketing goal. Other longer courses also allow access to the profession, such as masters in communication, marketing or commerce.

You can also choose to enter a business school such as INSEEC. You can choose between two specializations:

What is the salary of a customer manager?

The remuneration of a customer manager depends on several parameters. Indeed, it depends on the years of experience, but also on the size and importance of the company. But in general, the salary of a customer manager is on average between 3,000 and 4,000 euros gross. Depending on experience, this salary can reach 5,000 euros per month. Consult here the list of our job opportunities in commerce or the article on “What are the future jobs in commerce?

What are the essential qualities to possess to become a customer relations manager?

To be successful as a customer relations manager, it is important that you have excellent communication skills, both written and verbal, that you understand how businesses work and that you have a good knowledge of the local economy.

You also need to know the psychology of consumers. You must be able to handle conflict and work well under pressure. As the profession is in full expansion, especially with the advent of social networks, the customer relations manager is moving away from traditional communication channels and increasingly towards digital channels. It is therefore essential to have knowledge in digital communication. In this sense, you must know how to use social networks to achieve your communication and marketing objectives.

Feel free to check out the other questions around the sales field in our FAQ.

Updated 16 October 2023