Master of Science Marketing, Communication & Brand Strategy

MSc
3rd year undergraduate, 1st year postgraduate
September / October, February / March
Full-time, Work-study
Bordeaux, Chambéry, Lyon, Marseille, Paris, Rennes, Toulouse
French
Home » Programmes et Formations » Master of Science Marketing, Communication & Brand Strategy

Why choose the MSc Marketing, Communication & Brand Strategy course ?

The aim of this course is to train students to become marketing managers. Seminars provide in-depth knowledge of the marketing and branding professions, in line with the demands of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational, digital and communication marketing. The courses are taught by professionals from different business sectors, enabling students to develop real added value in a constantly evolving market. Students can aim for positions in marketing and brand strategy, such as marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager and communications manager.

Training objectives

The objectives in terms of skills are to be able to :

  • Design the marketing strategy and develop the brand;
  • Steering brand strategy ;
  • Deploy and implement marketing strategy in project mode;
  • Managing teams for performance.

A 1 or 2-year course to become an expert in Marketing, Communication & Brand Strategy

  • Hours1st year of MSc: 441 hours
  • Hours in2nd year of MSc: 441 hours

How to apply for INSEEC’s MSc Marketing, Communication & Brand Strategy?

Prerequisites

The conditions for access to the certification system (excluding VAE) are :

  • For entry into4th year (MSc1): a level 6 RNCP qualification and/or 180 ECTS validated in a course equivalent to the field concerned.
  • For entry into 5th year (MSc2): a level 6 RNCP qualification and/or 240 ECTS acquired in a course equivalent to the field concerned.

Would you like to find out more about the MSc Marketing, Communication & Brand Strategy program? Sign up for an Information Meeting!

Would you like to find out more about the admission requirements for our Marketing, Communication & Brand Strategy course?

What are the courses in the Master of Science in Marketing, Communication & Brand Strategy?

The courses presented below are given as examples, and may vary slightly depending on the teaching campus. Course content is adapted each year to market developments and is updated before the start of the new academic year.

1st year courses

CROSS-DISCIPLINARY & FUNDAMENTAL COURSES –1ST YEAR

BUDGET MANAGEMENT & DASHBOARDS

The aim is to acquire key skills in budget management and reporting. Emphasis will be placed in particular on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and management of dashboards.

BUSINESS ENGLISH

This Business English for Marketing module helps learners apply the right vocabulary and attitude.

NEGOTIATION

This seminar focuses on negotiation in a national and international context. In particular, the cultural dimension will be taken into account and its impact on an international negotiation defined. The national negotiation will focus on the sales process through role-playing.

SOFTWARE & DECISION SUPPORT TOOLS

The aim of this module is to enhance learners’ IT skills to meet the needs of companies in terms of budgeting, sales, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software. The aim is to get the most out of office automation tools, quickly identify and correct errors, customize existing tools or create your own.

PROFESSIONAL TOOLS & METHODS

This module enables learners to improve their CVs and posture through role-playing exercises (business game, professional simulation, public speaking, etc.); practical and professionalizing workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

CORPORATE STRATEGY & BUSINESS PLAN

This module develops the concepts and practice of business strategy. The elements of a business plan are covered, enabling you to project yourself in the creation of a new company.

SPECIALIZED COURSES

BRAND STRATEGY

The aim of this module is to study brand management and strategy. The fundamentals consist of mastering brand analysis frameworks and being able to launch a new brand, maintain existing brands and relaunch a brand.

BRAND STRATEGY

This module approaches brand equity from the traditional customer perspective, and also updates this model by taking all stakeholders into account. It explains the tools that marketing and advertising professionals use to position brands and differentiate them effectively from the competition in order to make them profitable entities.

BUSINESS SKILLS

This module allows learners to immerse themselves in real or fictitious business cases and practice marketing strategy, operational marketing, communication planning and peer-to-peer exchanges to help them progress.

CONSUMPTION & NEW TRENDS

This module is designed to immerse students in the dynamic world of new consumer trends, covering a wide range of key topics such as green marketing, digital innovations, enriched customer experiences and the impact of emerging technologies such as artificial intelligence and virtual reality. The main objective of the course is to equip students with the skills needed to design and implement effective marketing strategies that align perfectly with these evolving trends.

INTRODUCTION TO STRATEGIC PLANNING

This module is an introduction to the main principles of the strategic planning discipline, to give you a better grasp of the contours of advertising strategy.

E-COMMERCE

This module is designed to give students an overview of e-commerce. It introduces them to the challenges of online sales, and provides an overview of the specifics of an e-commerce site, its content and animation.

PROMPT ENGINEERING

  • Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
  • Learn how to write and optimize effective prompts to exploit the full potential of these tools in a variety of contexts, such as content creation, productivity and automation.
  • This module also looks at the ethical issues, limits and biases of AI, with a view to promoting responsible use.
  • Through practical exercises and case studies, this course provides a solid foundation for deepening skills in generative artificial intelligence.

MARKETING DIGITAL & SOCIAL MEDIA STRATEGY

This module aims to provide students with an in-depth understanding of the challenges of digital marketing and social networks. Emphasis will be placed on creating engaging content, optimizing advertising campaigns and analyzing data to measure the impact of marketing actions.

STRATEGIC MARKETING

  • Analyze and understand all the factors influencing strategic decisions when launching a new product, penetrating a new market, or changing the competitive landscape.
  • Master market analysis tools: demand, competition, products, environment.

COMMUNICATION STRATEGY

This module will enable learners to understand the challenges of communication and acquire the skills needed to develop and implement an effective and efficient strategy.

DISTRIBUTION & RETAILING POLICY

This module will enable students to master the nuts and bolts of distribution and develop an optimal strategy for getting products to customers. Students will be able to choose the right distribution channels, manage relationships with intermediaries and define an effective retail policy.

TEAM MANAGEMENT

Master the key skills needed to manage a marketing team and achieve results. Students will be able to motivate and lead a creative team, define clear objectives and manage the specific challenges of the marketing world.

EXAMINATIONS

WRITTEN EXAMS

2nd year courses

BRAND MANAGEMENT

Master advanced brand management techniques and develop innovative strategies to maximize brand impact in an ever-changing global context.

BRAND IDENTITY & STORYTELLING

This module enables you to master the tools of brand identity and storytelling to create a captivating, authentic brand story and develop engaging, effective communication.

BRAND SEMIOTICS

This course will enable you to master the tools of semiotics to decipher the signs and symbols of the brand and develop a coherent and effective communication strategy. Learners will be able to analyze brand identity, decode advertising messages and build a brand strategy based on a detailed understanding of the codes and values that define it.

PANELS, RESEARCH & MARKETING DECISIONS

  • Master the use and interpretation of quantitative data from retailer and consumer panels for strategic thinking.
  • Understand the importance of Consumer Insight in marketing and the role of research in managerial decision-making.
  • Know, choose and implement different types of research: sample surveys, qualitative studies, explanatory, predictive and causal studies, descriptive studies, panels.

APPLIED RESEARCH PAPER

  • To enable learners to understand what is expected of an applied research dissertation.
  • Formulate a problem, build a literature review, choose a study methodology, make recommendations.

NEW PRODUCT LAUNCHES & ACTIVATION

  • Master the issues and tools involved in launching new products, and develop a relevant and effective activation strategy.
  • At the end of this module, students will be able to define the positioning of a new product, develop an appropriate communication and activation plan, and measure campaign results.

INNOVATION MARKETING

The aim of this module is to familiarize learners with the role of brand/product manager in the management and launch of new products. Drawing up marketing plans and budget forecasts, drafting briefings for service providers, defining action plans in line with the defined strategy, with a view to realistically achieving set objectives.

NEW PRODUCT DEVELOPMENT FOR GROWTH

  • New product development, from ideation to launch, using innovation techniques such as Design Thinking and Lean Startup.
  • Learners will acquire the skills to identify opportunities, create innovative business models and quickly launch a product to gather valuable customer feedback for long-term success.

DIGITAL STRATEGY

  • New communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting).
  • E-reputation and brand protection on the Internet.
  • Brand community management.

CRM MARKETING

  • Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.

TRADEMARK LAW

  • Brand and protection.
  • Trademark infringement.
  • Advertising and regulations.
  • Counterfeiting.
  • Proof of infringement.
  • Comparative advertising.
  • Impact of the Loi Evin on trademark law.
  • Copyright.

CUSTOMER EXPERIENCE MANAGEMENT

  • Master the challenges and tools of CEM and develop a relevant and effective strategy to improve customer experience and loyalty.
  • Define a company’s EMC vision, implement improvement actions and measure the impact of strategy on customer satisfaction.

CONSUMER BEHAVIOR

Master the models and tools used to analyze consumer behavior and develop relevant, targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions.

COMMUNICATION & ADVERTISING

This course covers the strategic and creative aspects of brand communication. Acquire the skills needed to design and implement effective communication campaigns through communication strategy, creative advertising, media planning, public relations and digital marketing.

NLP & LLM

  • Complete immersion in natural language processing (NLP) and large language models (LLM) such as GPT and BERT.
  • Learn to analyze texts, exploit advanced LLM functions and adapt them to specific needs.
  • Cover key concepts such as tokenization, embeddings and semantic analysis, while exploring concrete applications such as text classification, content generation and sentiment analysis.
  • Particular attention is paid to the ethical issues and limits of these technologies, to ensure their responsible use in a professional context.

VISUAL IDENTITY & PACKAGING

This course covers the tools for creating and managing visual identity and packaging. Students will be able to define a brand’s visual identity, design attractive and ergonomic packaging, and apply the visual identity to all communication media.

TEAM & TALENT MANAGEMENT

Define a Team & Talent Management strategy, motivate and retain employees and build high-performance, multicultural teams.

PROJECT MANAGEMENT

Initiate, manage and carry out marketing projects effectively and efficiently. Using concrete methods and tools, participants will learn how to define and frame a marketing project, manage and monitor project progress & use digital tools.

AGILE METHODS & DESIGN SPRINT

A common practice in today’s Design Thinking methods, learners will be asked to manage a challenge to solve a design problem, simplify a process or meet a need. The Design Sprint leads to reflection on the following points: Does my challenge lead to an ultimate impact? Does it take account of context and constraints? Does it allow for a variety of potential solutions? Compose and refine proposals to be tested with customers.

PROFESSIONAL TOOLS & METHODS

This module enables students to increase their employability after graduation. Interview preparation, salary negotiation and integration into the professional world.

EXAMS

EXAMS

  • Written examinations
  • Dissertation defense

What are the start dates and study rhythms?

There are two re-entries per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of courses may vary from campus to campus, and depending on whether the course is taken under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).

To find out the length of the staggered start contract, contact the admissions department of the campus you are interested in.

What are the career opportunities after an MSc in Marketing, Communication & Brand Strategy?

  • Communications manager, (director)
  • Digital communications manager (director)
  • Marketing Manager, Digital Marketing (Director)
  • Marketing and digital/webmarketing project/product manager
  • Multimedia Communication Design Manager
  • Communications/Digital Communications Project Manager
  • Communication Consultant/Digital Communication
  • Manager, Head of digital communication strategies/Digital campaign manager
  • Manager, Responsable stratégies de référencement digital (SEO, SEM, SEA)/Digital strategy activation specialist
  • Traffic Manager
  • Digital Account Manager
  • Social media manager/Community Manager
  • Digital trader/Media researcher
  • Web Project Manager/Webmaster
  • e-Business/e-commerce Manager
  • Marketing Data Officer Project Manager Data/webanalyst/data strategist

To consult detailed job descriptions by specialization.

What are the blocks of business skills developed for the RNCP Marketing and Brand Strategy Manager qualification?

The professional certification allows you to prepare for the following blocks of skills:

  • Design marketing strategy and ensure brand development
  • Managing brand strategy
  • Deploy and implement marketing strategy in project mode
  • Managing teams for performance

Certification is obtained by :

  • Validation of four blocks of skills common to all courses (a mark of 10/20 or higher in each block of skills).
  • A minimum 132-day work placement during the second year of the program (MSc 2).

Professional certification as ” Marketing and Brand Strategy Manager “, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38597 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on February 9, 2024.

Certification is awarded by capitalizing on all the skill blocks. Each skill in a block must be confirmed to obtain the block of skills. Partial validation of a block is not possible. It is also accessible via the Validation of Acquired Experience (Validation des Acquis de l’Expérience).

To find out more about the blocks of skills associated with this RNCP title , click here.

How does the MSc Marketing, Communication & Brand Strategy program work?

Teaching methods

  • Lectures and interactive courses
  • Role-playing through group and/or individual case studies carried out by students
  • Educational conferences, seminars and tours

Evaluation methods

  • Individual and/or group case studies
  • Individual and/or group oral presentations
  • Individual and/or group files
  • Applied research dissertation with individual defense

Methods and tools

  • Assessment is carried out face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the 2025/2026 MSc Marketing, Communication & Brand Strategy course?

SEPTEMBER/OCTOBER 2025

Initial training:

  1. Entry to MSc1: €10,990
  2. Direct entry to MSc2: €12,950

Continuing education (sandwich courses):

  • 24-month training course: €23,490 excl.
  • Direct entry to MSc2: €13,890 plus VAT

Mandatory additional fee of €700 on top of the tuition fees listed above for exclusive support services for international students from outside the European Union.

FEBRUARY/MARCH 2026

Initial training:

  1. Entry to MSc1: €10,990
  2. Direct entry to MSc2: €12,950

Continuing education (sandwich courses):

  • 24-month training course: €23,490 excl.
  • Direct entry to MSc2: €13,890 plus VAT

Mandatory additional fee of €700 on top of the tuition fees listed above for exclusive support services for international students from outside the European Union.

In the case of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study programs or our school in general? See our frequently asked questions.

  • VAE : 4 800 € HT
  • VAP: €850 EXCL.

Compulsory contribution in addition to the tuition fees indicated above for exclusive support services for international students from outside the European Union.

  • September/October 2025: Mandatory membership fee of €700
  • February / March 2026: Mandatory membership fee of €700

The application fee is €80.

What financial help is available at INSEEC?

INSEEC offers a number of financial aid schemes:

Key numbers for RNCP n°34577 Digital Marketing and Communications Manager

RNCP certification for the classes of 2023 and 2024

95%

National success rate – Class of 2024

98%

Submission rate – Promo 2024

68%

Overall integration rate (233 respondents out of 688) – Class 2023

78%

6-month satisfaction rate – Class of 2023

*Details by campus on request

What is our school’s disability policy?

The OMNES Education Group pays particular attention to the societal environment, which includes the disability dimension. We believe that students with disabilities should have no problems pursuing their studies or starting a professional career. We support them by facilitating access to our facilities, offering personalized advice and making appropriate adjustments throughout their academic career.

Accessible premises: all our campuses are accessible to people with disabilities.

To find out more about OMNES Education’s disability policy, click here.


Campus contacts for disabled persons

Which campuses offer the Master of Science in Marketing, Communication & Brand Strategy courses?

Find program details and campus descriptions on our website and in our FAQ.

Study MSc Marketing, Communication & Brand Strategy in Paris, Bordeaux, Lyon, Chambéry and Rennes

INSEEC has taken care to integrate the MSc Marketing, Communication & Brand Strategy into the programs available on our various campuses. To start your training in September, we suggest you join one of our campuses in Paris, Bordeaux, Lyon, Chambéry or Rennes.

These cities have been carefully selected to offer you a complete experience throughout your student life. You’ll have access to a wide range of facilities, relaxation areas and interesting places to visit throughout your stay, enabling you to study and live in a pleasant, comfortable environment.

The location of our campuses in these cities is also strategic, as they are home to a large number of universities and businesses. This is designed to encourage constructive exchanges between our students and those from other schools and/or universities. There are also plenty of opportunities for internships, work-study programs and even future employment.

Studying Marketing, Communication & Brand Strategy in Marseille

Marseille is also an interesting city both culturally and in terms of professional opportunities. You can study MSc Marketing, Communication & Brand Strategy on our brand new campus in Marseille.

News

Updated 31 July 2025