RNCP Marketing and Communication Project Manager

This module presents the principles and challenges of marketing strategy and the development of a marketing plan as part of a company’s overall strategy.

The objective of this course is to allow the student to understand the challenge for a brand to develop a content strategy consistent with its positioning and in line with the expectations of its audiences.

Study, analyze, develop and build 360° communication campaigns.

Mastery of the principles and issues of marketing strategy and the development of the marketing plan in the overall strategy of the company.

Real estate represents an alternative investment that has continued to grow under the influence of – Know the organization of distribution in France and its specificities.

– To know the product offer in retail and specialized distribution with their specificities.
– Know the strategies for setting up and arranging the shelves.
– Understand the role of merchandising in the GSA/GSS distribution.

Set up operations aimed at a targeted audience in order to create, maintain or even modify the company’s image with its stakeholders. Press relations will be particularly emphasized in order to convince journalists (from press releases to interviews).

Faced with the multiplication of contact points and the multitude of media supports, advertising strategies must always be more specialized and personalized. This module introduces these different strategies and new media and allows students to work on current cases.

Brand content and storytelling are nowadays essential levers to develop your brand. Business cases will be discussed and projects will be presented to test the concepts.