RNCP Marketing and Communication Project Manager

Home » Degrees and certifications of INSEEC programs » RNCP Marketing and Communication Project Manager

Earn the Marketing and Communication Project Manager designation

Professional certification issued
and associated blocks of competencies

Marketing and Communication Project Manager (RNCP code 36293) level 6 (EU), formerly level 2 (FR).

Registered in the Répertoire National des Certifications Professionnelles on March 25, 2022 – NSF 312/320.

THE VALIDATION OF THE CERTIFICATION IS OBTAINED BY THE CAPITALIZATION OF FOUR BLOCKS OF COMPETENCES COMMON TO ALL THE COURSES AS WELL AS A BLOCK OF PROFESSIONALIZATION ACCORDING TO THE COURSE OF THE CANDIDATE

The Marketing Communication Project Manager implements the decisions taken in close collaboration with management or the strategic directions defined by his/her manager, depending on the size of the organization. As a project manager, he/she manages multidisciplinary teams; he/she mobilizes and organizes logistical resources for the implementation and smooth running of projects.

Competency blocks

In response to the needs of companies identified on the market, INSEEC’s certification prepares for the following blocks of skills:

  • Participate in the definition of the company’s marketing strategy
  • Design and implement a marketing communication project
  • Define and manage the budgetary elements of a marketing and communication project
  • Leading a marketing communication team in project mode
Professionalization

In addition to the four common blocks of competencies for the “Marketing and Communication Project Manager” title, there is a sector-specific professionalization to be chosen from among :

  • Design and implement digital marketing actions
  • Design and implement communication and event activities
  • Design the development of a product

“In response to business needs

The following is a non-exhaustive list of the different occupations that can be held by holders of the certification:

  • Marketing / Trade Marketing Project Manager
  • Communication project manager
  • Project manager for events / Sponsoring
  • Junior Product Manager
  • Community Manager

Example of a course

Stratégies et Plan Marketing

This module presents the principles and challenges of marketing strategy and the development of a marketing plan as part of a company’s overall strategy.

Stratégie de Contenu

The objective of this course is to allow the student to understand the challenge for a brand to develop a content strategy consistent with its positioning and in line with the expectations of its audiences.

Stratégies Cross Média

Study, analyze, develop and build 360° communication campaigns.

Plan Marketing

Mastery of the principles and issues of marketing strategy and the development of the marketing plan in the overall strategy of the company.

Valorisation du Produit en Point de Vente

Real estate represents an alternative investment that has continued to grow under the influence of – Know the organization of distribution in France and its specificities.

– To know the product offer in retail and specialized distribution with their specificities.
– Know the strategies for setting up and arranging the shelves.
– Understand the role of merchandising in the GSA/GSS distribution.

Relations Presse, relations publiques et E-RP

Set up operations aimed at a targeted audience in order to create, maintain or even modify the company’s image with its stakeholders. Press relations will be particularly emphasized in order to convince journalists (from press releases to interviews).

Stratégies publicitaires et nouveaux medias

Faced with the multiplication of contact points and the multitude of media supports, advertising strategies must always be more specialized and personalized. This module introduces these different strategies and new media and allows students to work on current cases.

Brand content & storytelling

Brand content and storytelling are nowadays essential levers to develop your brand. Business cases will be discussed and projects will be presented to test the concepts.

Updated 25 April 2022