The “Commerce and Marketing” course of study

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Sales and marketing are closely linked and together they have the same objective: to satisfy the customer as much as possible.

The sales department focuses on expertise and product knowledge as well as on after-sales service. The marketing department focuses on ways to stimulate the interest of potential customers and to promote the product or service offered by the company.

These are certainly divergent techniques but they all have the same objective: “to sell and increase the company’s turnover” .

It is therefore a very interesting field that is highly sought after by our students, especially since the arrival ofe-commerce and digital (which are the professions of today and tomorrow). Business and marketing are thus flourishing fields that offer many opportunities in France or even abroad.

Discover on this page :

  • Business and marketing courses offered by INSEEC
  • The program and the pace of these courses in business marketing
  • Admission requirements
  • Job opportunities and professions in the marketing sales sector

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The courses in Business Marketing offered by INSEEC

INSEEC offers several training programs: Bachelor, BBA, MSc or MBA and Grande Ecole. In each of these programs, you have the opportunity to specialize in business and marketing, if you wish.

Each INSEEC program, whether post-baccalaureate or continuing your studies, gives you access to a diploma or a professional title (RNCP), all delivered by the State.

Among the courses in business marketing offered by INSEEC, we find in particular :

Find out more about all our marketingtraining courses as well as the diplomas and certifications of the programs we deliver today.

If you have a question about any of these courses, please do not hesitate to contact us.

The program and pace of these courses in Marketing Business

Since we are a business school, you will inevitably study business and management whatever your major is, because these are indispensable disciplines in today’s business world.

The commerce and marketing field and the training courses that follow will allow you to learn all the basics and fundamentals of commerce and marketing, namely :

The lecturers are business and marketing professionals who are still working. They are true experts. The courses take place in the form of workshops, master classes or business games. So it’s very interactive and collective! This will allow you to quickly acquire operational skills that you can put into practice in the company that welcomes you.

Indeed, you can do your training in marketing sales, initially with periods of internship in a company of several months or, in alternating training in the form of a professionalization contract or apprenticeship.

Find out what the salary is for a bachelor’s degree in business. (whether it is a professional contract or an apprenticeship).

These professional training courses allow you to obtain, at the end of your diploma, an important professional qualification which will allow you to quickly and efficiently access the job market in your different fields of activity.

Recruiters will be particularly sensitive to students who have chosen this option because for them, they will be operational and efficient students who have acquired theory and practice (knowledge and skills).

Find out how to get a copy of your diploma after graduation on our “How to get a copy of your diploma ” page. You will need it for your recruitment sessions.

Admission requirements

To apply and join one of our marketing business programs, go to the “admission procedures” page on our website.

Submit your application according to the course you have chosen. If you need more information, please call us.

If your application is accepted, you will be invited to take tests (written and oral) at our school. If you pass these tests, then you will be admitted!

Please note that tuition fees differ according to :

  • The program
  • Theyear (from bac+1 to bac+5)
  • Type of training, initial or continuing
  • The type of teaching, in French or English
  • Financing, in one or more installments.

There are several ways to finance your studies. To discover them, we invite you to consult this page: “How to finance your studies at INSEEC”.

Jobs and opportunities in Marketing Commerce

There are many opportunities and professions in marketing business:

  • Sales Manager
  • Marketing Manager
  • Client Manager
  • Commercial attaché
  • Project Manager
  • Product Manager
  • Communicationassistant or manager
  • Business Manager
  • Commercial
  • Marketing Manager

After several years of successful work experience, you will be able to advance to other positions with more strategic and higher paying positions, such as :

  • Marketing and Communication Director,
  • Director of Digital Development,
  • Sales Manager.

Our training courses in business and marketing will have enabled you to acquire specific business skills. You will be able to:

  • Design and implement marketing actions
  • Define and implement the CAP ( Commercial Action Plan)
  • Organize the prospecting and development of the customer portfolio
  • Manage customer relations
  • Managing an operational team

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Updated 2 August 2023