What is Digital Marketing?

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Since the arrival of theInternet and the emergence of new technologies, new professions have emerged and continue to emerge in our society. These are all ” digital ” professions: Traffic Manager, Community & Social Media & Manager, Growth Hacker or Web Analyst.

Most of the time, we talk about digital marketing or e-marketing. These are in fact all the marketing actions implemented on digital media to achieve the objectives set by the company. The latter know that consumers are on the Internet and thereforeadapt by implementing techniques to target them on these many digital media.

Let’s see:

  1. What is digital marketing and what are its objectives?
  2. Why do digital marketing?
  3. What are the digital marketing courses offered at INSEEC?
  4. What are the opportunities and jobs related to digital marketing?

What is marketing and what are its objectives?

Digital marketing is a discipline that uses all digital channels to sell a product or service to consumers. There are many digital channels and techniques in digital marketing:

  • Websites
  • Social networks
  • Emailing
  • Advertising or ATS
  • Affiliation
  • Marketing automation
  • Content marketing
  • Inbound Marketing
  • Mobile marketing
  • SEO (Search Engine Optimization )
  • SEM (Search Engine Marketing or paid keyword purchasing )
  • SMO(Social Media Optimization or natural referencing on social networks)

You will study these different channels as well as all the different digital marketing techniques throughout your marketing course at INSEEC. You will become more specialized year after year.

Theobjective of digital marketing is to increase visits to the company’s website, to transform these visitors into customers and to build loyalty by establishing a regular relationship with them. The finalobjective is to generate sales in order to develop the company’s turnover.

To achieve these objectives, it is therefore essential touse digital marketing channels and methods.

Why do Digital Marketing?

A marketer must go where his audiences are. And today almost all consumers are on the Internet. They are notably on social networks and do daily searches on Google. A company can therefore reach them directly through these media( contentmarketing, advertising on social networks, SEA / SEO…).

With the digitalmarketing, they will be able to reach a maximum number of people in a minimum amount of time because not only do borders no longer exist and you can therefore sell your products and services on different markets, but your company can also, and most importantly, be available 24/7 to sell its products. It’s a huge market!

Digital marketing is also much more affordable for businesses in terms of costs. This is still cheaper than a TV or radio media plan (which are generally inaccessible for small and medium-sized businesses).

Digital marketing also uses methods that are both fast and effective. An acquisition campaign on Google is done in just a few clicks and almost anyone can do it. There are many training courses and tutorials on Google to teach you how to create and manage acquisition campaigns.

You will also benefit from extremely precise indicators to analyze the effectiveness of your campaigns. This will allow you to optimize your actions and to be even more efficient the next time. Thanks to these indicators you will also have extremely precise information on your targets and their behaviors, and will be able to better target them the next time.

Digital marketing has many advantages for companies today.

What are the Digital Marketing courses offered by INSEEC?

INSEEC offers a wide range of digital marketing courses, either in bachelor’s or master’s programs, which you can join either as an initial training course or as a sandwich course. These are highly professionalizing courses that will give you a real professional qualification at the end of your diploma, often highly appreciated by your future recruiters.

Your classes will be taught by real marketing experts, professionals who are still working. They will take place in the form of workshops, masterclasses or business games in order to emphasize interactivity and the students’ situation.

In digital marketing you will study:

  • Influence marketing and social networks
  • Brand content & storytelling
  • Advertising strategies and new media
  • Marketing and event communication
  • Press relations, public relations and e-RP
  • Design & graphic charter
  • Influential communication and social networks
  • Social media strategy
  • Creation and management of a website
  • SEOtools and techniques
  • Digital marketing: actors and strategy
  • Digital project management
  • Growth hacking
  • SEO/SEA
  • Marketing intelligence & Data
  • Inbound marketing
  • UI & UX design

You will also study all the fundamentals in business:

  • Corporate law / Business law
  • Press review / Deciphering the economic news
  • Business English
  • Accounting and financial management
  • Marketing fundamentals
  • Fundamentals of communication
  • Corporate strategy
  • Project management
  • Pack Office / Adobe / HTML
  • Business games / challenges / “red thread” projects

A rich and interesting program!

To apply for one of our digital marketing courses, please send your application online on our website. If your application is accepted, you will be invited to take written and oral tests. If your tests are successful, you will be accepted at INSEEC and will be able to enroll in one of our marketing programs.

What are the opportunities and jobs related to Digital Marketing?

After your degree in digital marketing, many digital jobs will be open to you:

  • Community or social media manager
  • Digital Project Manager
  • Web marketer
  • Growth Hacker
  • SEO / SEA Consultant,
  • SEO / SEA referrer
  • Digital Marketing Assistant
  • Digital marketing manager
  • Digital marketing or e-marketing manager
  • Digital Marketing Director

It is up to you to choose where you want to specialize, that is, where you have a real interest. You can start your own business as a freelancer, work in an agency or in a large company. Anything is possible in digital marketing.

Salaries in this industry can vary from one to four times depending on the position held and the level of experience. But according to a study conducted by Aravati, (a recruitment firm specialized in digital) a digital project manager will be hired at a salary between 27 and 35,000 euros. The latter can rise to 65,000 euros for profiles with between 5 and 10 years of experience. It is therefore a sector that offers good remuneration. A community manager will start at 25K€ VS 30K€ for a social media manager. An acquisition manager with 5-10 years of experience will earn at least 65K€. And at the top of the pyramid, we find the digital marketing manager whose profile is around 100 000 euros.

For more information on digital marketing and our training courses related to this field, please contact us.

You can also find additional information on the following pages:

Updated 18 July 2022