RNCP Manager of Marketing and Sales Strategy

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Become a Marketing and Business Strategy Manager

Professional certification issued
and associated blocks of competencies

Professional certification of ” Marketing and Business Strategy Manager “This program is a level 7 (EU), NSF code 312, delivered by Inseec MSc&MBA (CEESO, CEERA, CEFAS, MBA INSTITUTE), registered under the number 34806 in the RNCP (Répertoire National des Certifications Professionnelles) by France Compétences decision of July 23, 2020, published in the Journal Officiel n° 0069 of March 21, 2021

Find the blocks of skills associated with this RNCP title.

The certification is accessible by blocks of skills and is obtained by capitalizing on all the blocks.

The “Marketing and Business Strategy Manager” is responsible for the company’s marketing strategy and activity. His/her main function, in conjunction with management and in collaboration with his/her team(s), is to implement this strategy as well as the appropriate marketing actions and sales policy. Implementation can take place at the regional, national and/or international level.

What jobs can you do with this RNCP title?

Holders of the “Marketing and Business Strategy Manager” certification can hold a variety of positions, and may be responsible for the general management of the marketing department in large companies, SMEs or SMIs in France or abroad. The activities depend on the sector, the size of the structure and the budgets involved.

The following is a non-exhaustive list of the different functions that can be performed by holders of the Marketing and Business Strategy Manager certification:

  • Marketing Manager
  • Brand Manager
  • Marketing Manager
  • Product Marketing Manager
  • Product line manager
  • Product Manager
  • Client Manager
  • Marketing Manager
  • Marketing Project Manager
  • Group Marketing Manager
  • Marketing group leader
  • Brand Manager
  • Product Manager
  • International Product Manager
  • Market Manager
  • Marketing Consultant
  • Research Manager
  • Marketing business manager


Proof of a validated Baccalaureate + 3 years (180 ECTS), or a Baccalaureate + 4 years (240 ECTS), of a level 6 certification or equivalent, primarily in the fields of artistic creation, communication, marketing, and satisfying the selection tests of the establishment.

“In response to business needs

The marketing sector is continuing to change and therefore offers new skills to be deployed within companies. The deployment of digital technology, the widespread use of the Internet, new communication media, and the collection of massive and increasingly sophisticated data are all leading to major changes in consumer behavior and habits. These changes are only just beginning, but according to the various barometers and observatories in France and abroad, several major trends can be identified regarding the future skills of marketing professions:

  • A digital transformation further enhanced with the knowledge and mastery of digital.
  • A globalized consumer with the opening of markets and competition.
  • The availability of massive data in volume and value.
  • A search for authenticity and respect for the values of sustainable development.

Competence blocks

The professional certification allows the preparation of the following blocks of competences:

  • Determine the marketing strategy and propose an innovative offer,
  • Define and implement the business development plan,
  • Manage and implement communication and digital marketing actions,
  • Manage a marketing and sales team.

In addition to these common blocks of competencies, there is an optional sector specialization to choose from:

  • To steer and implement the marketing and management strategy in the luxury and fashion sector / specialization 1,
  • To steer and implement the marketing and management strategy in the tourism sector / specialization 2,
  • To steer and implement the marketing and management strategy in the sports sector / specialization 3,
  • To steer and implement the marketing and management strategy in the wine and spirits sector / specialization 4.

Find all the targeted skills on the directory sheet: RNCP34806 “Marketing and Commercial Strategy Manager” France Compétences (francecompetences.fr)

The validation of the certification is obtained by capitalization of 4 blocks of competences common to all the courses, as well as a block of specialization according to the course of the candidate. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.


This certification is accessible through the Validation of Acquired Experience.
The Validation of Acquired Experience (VAE) – INSEEC

Updated 25 January 2024