RNCP Manager of Communication and Digital Marketing

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Become a Digital Marketing and Communication Manager

Professional certification issued
and associated blocks of competencies

Professional certification of ” Manager of communication and digital marketing “The program is a level 7 (EU), NSF code 320, delivered by Inseec MSc&MBA (CEESO, CEERA, CEFAS, MBA INSTITUTE), registered under number 34577 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated April 24, 2020, published in the Journal Officiel n°0069 of March 21, 2021.

Find the blocks of skills associated with this RNCP title.

The certification is accessible by blocks of skills and is obtained by capitalizing on all the blocks.

The main mission of the “Communication and Digital Marketing Manager” is to define and implement a communication strategy designed to promote the image of the advertiser company through communication campaigns and the implementation of marketing tools using digital tools and techniques.

What jobs can you do with this RNCP title?

The prerequisites: to justify a validated baccalaureate + 3 (180 ECTS), or a baccalaureate + 4 (240 ECTS), of a certification of level 6 or equivalent, primarily in the fields of artistic creation, communication, marketing, and satisfying the selection tests of the establishment.

The activities of the “Communication and Digital Marketing Manager” are varied. They may depend on the organization (size, sector of activity, structure, etc.) in which the person works.

In a company, the Communication and Digital Marketing Manager defines the strategy and develops the communication objectives in conjunction with the internal players (general management, sales, marketing and HR). He/she follows up on the implementation of the strategy either by managing the project internally or by managing the subcontracting relationship with the agency.

In the agency, on behalf of his clients, he defines and proposes a communication strategy, defines the agency’s offer, develops marketing actions and takes charge of the relationship of advice and support for the advertiser with the other experts of the agency

This training allows students with a commercial and marketing background to better understand the new opportunities offered by the web, social media and more globally the digital world (mobile/tablet, webTV & TV 2.0, new generation urban display…). The training addresses the themes of customer relations (e-CRM, community management, etc.), distribution (e-commerce, e-retailing) and communication (e-reputation, buzz and viral marketing, etc.).

“In response to business needs

Web technologies and the generalization of their accessibility have durably modified consumer behaviors while offering companies new ways to interact with them.

We have created this specialized program to meet the enormous needs of companies in the digital economy in terms of skills and to prepare young professionals to capitalize on new practices and anticipate future technologies and developments.

A balanced mix of conceptual and methodological input, perspective and application, this training course brings in marketing specialists from the best agencies as well as the biggest players in the sector.

Competence blocks

The professional certification allows the preparation of the following blocks of competences:

  • Define the communication and digital marketing strategy,
  • Implement communication and digital marketing actions,
  • Coordinate relationships with providers and partners,
  • Manage a communication team.

Find all the targeted skills on the directory sheet: RNCP34577 – Communication and digital marketing manager – France Compétences (francecompetences.fr)

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

This certification is accessible through the Validation of Acquired Experience.
The Validation of Acquired Experience (VAE) – INSEEC

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Updated 7 September 2023