BBA – Luxury Brand Management & Marketing Major

Bac +1, Bac +2, Bac +3
Initial training
Lyon, Bordeaux
French / English
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Presentation of the sector

Luxury Brand Management & Marketing

In today’s competitive and complex business environment, marketing is an essential tool for companies to promote their products and services and distinguish themselves from their competitors. Transnational companies rely on talented marketing and brand professionals to market their products around the globe. The Global Marketing and Brand Management major prepares BBA INSEEC students to first understand and then apply marketing techniques that will help their businesses thrive. The program provides an overview of the latest and most innovative approaches in marketing and brand management as well as essential technical knowledge including market research, piloting a marketing budget and retail and distribution across diverse sectors and industries including cosmetics, luxury and the food industry.

Students of all majors have the opportunity to work on a consulting project throughout the semester and present their recommendations to company executives.

Presentation – Global Marketing & Brand Management Major

Office of a BBA INSEEC student

BBA – Global Marketing & Brand Management Major

The “Global Marketing & Brand Management” major is available in the 4th and final year of the INSEEC BBA program.

Thanks to this program, you will be able to identify the growth levers to build strong brands, imagine rewarding and sustainable experiential strategies, and develop action plans to be directly operational in all sectors

Our international approach (100% of courses in English) allows you to acquire all the skills for a career in international marketing

Office of a BBA INSEEC student on an internship in the Marketing sector

What are the objectives of the training?

  • Reconnecting marketing intelligence to current changes in society (societal, digital, ethical and consumer transformations)
  • Be a driving force for reflection and action in brand strategy and in the management of the brand experience
  • Detect opportunities and risks for strategic development on a national and international level
  • Establish annual marketing and sales plans in line with the company’s strategy
  • To ensure a monitoring function on a French or foreign market
  • Establish activity forecasts
  • Organize and manage the implementation of marketing and sales plans
  • Control and analyze results

Discover the courses – Global Marketing & Brand Management Major

BBA INSEEC 4th year – Global Marketing & Brand Management Major

Specialty courses

  • Market Reasearch
  • Brand Management
  • Packaging Design
  • Corporate Communication
  • International Retail and Distribution
  • Budget Management
  • Developing and Lauching Products Across Sectors
  • Digital Communication and Advertising

Common core courses

  • Research Methodology
  • Corporate Strategy
  • TOEIC preparation

The courses presented below are given as examples. The content of the courses is adapted each year to the market’s evolutions and updated before the beginning of each school year.

BBA INSEEC student facing his desk

Discover the careers after a BBA – Global Marketing & Brand Management Major

BBA INSEEC student focused on her computer

Careers after a BBA – International Finance Major

  • Marketing Director
  • Product Manager
  • Operational Marketing Manager
  • Merchandising Manager
  • Visual Merchandiser
  • Marketing Manager
  • Medi planner
  • and many other possibilities…

Discover profiles of BBA INSEEC graduates – Global Marketing & Brand Management Major

Boris AUDRAIN – Senior Fashion Marketing Analyst at Richemont

Mathilde NOBLE – Senior Project Manager at SPOTIFY

Laura TURPIN-DIEUMEGARD – Global Enablement Lead at META ex FACEBOOK Group

Myrim MEKNACI – Associate Brand Marketing Manager at Electronic Arts (EA)

Nathan LEROUX – Media & Data Manager at Danone

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Updated 8 January 2024