The Bachelor of Management & Financial Management, to specialize in Human Resources
Companies, especially SMEs and ETIs, need versatile employees with knowledge and skills in all areas of management, administration and human resources. The student will have the opportunity, thanks to the Bachelor of Management and Financial Management, to discover all the facets of the company and to specialize through a work-study program or an internship.
The Bachelor’s degree in Management and Financial Management prepares future managers to work in sectors requiring multiple skills. They will be able to define the marketing, sales and HR resources needed to achieve objectives, train and lead a sales force or implement a customer loyalty policy.
A 1, 2 or 3 year diploma course to specialize in management, financial management and human resources
Holders of a BAC can enter the 1st year Bachelor, holders of a BAC+1 the 2nd year Bachelor and those with a BAC+2 the 3rd year Bachelor.
The Bachelor’s degree welcomes students from a variety of backgrounds: BTS, RNCP level 5 qualifications, DUT, preparatory classes, Licence 2.
The objective of the Bachelor of Management and Financial Management is to deepen students’ knowledge in the major disciplines of management, management, and human resources, and to give them an opening and a global culture of the company. This program aims to train professionals who will develop managerial skills for a rapid assumption of responsibilities in an operational position. The different methods of management and human resources management covered will bring real added value to the arrival of our students on the job market.
The Manager carries out his activity in sedentary commercial units of independent or franchised businesses as well as in specialized or generalist mass distribution establishments.
It is also intended to enable any manager wishing to evolve within a company to master the tools and methods to be put in place in order to lead and develop a distribution network, and to be able to understand the HR issues that will arise.
Students will be able to complete the 3rd year programme in a sandwich course. The latter provides the basis for establishing a business strategy and for planning, managing and controlling a project.
All our final year Bachelor’s courses are specialised and professional in order to allow students to be fully operational once they arrive in a company.
Would you like to know more about the Bachelor in Financial Management? Sign up for an Open House!
The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
The 1st and 2nd year courses are available here.
The 3rd year courses
METHODS AND PROFESSIONAL PRACTICES
The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.
To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.
Contrat de travail & négociation
This module deals with the specificities of the employment contract: in terms of typology, execution, modification and suspension, termination, and even in its collective aspects.
Informatique de gestion
Software (Excel, Word, PowerPoint).
Conférences métiers & témoignages
Presentation of the professions in the sector by professionals and, if necessary, on-site visits.
CROSS-CUTTING AND FUNDAMENTAL COURSES
Techniques de négociation & art de convaincre
This module allows you to appropriate the foundations of NLP in order to understand its interest, to easily create a relationship of trust with your client, to develop your sense of observation, to adapt your speech to the client’s sensory register, to refine the client’s expectations and needs thanks to the metamodel and to better understand the client’s behaviour thanks to the metaprograms, in the form of role plays.
This module focuses on the study and deployment of communication campaigns. The case studies will range from SMEs with limited resources to multinational companies with much larger budgets.
Business plan financier
This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.
Expériences et challenge
The experiences and projects are multiple and meet the objectives of professionalization and practical situations.
This allows you to confront yourself with project management (individual or group) and the reality of the company.
Program: internships, seminars, corporate missions, team building, presentations.
PROFESSIONAL DEVELOPMENT COURSE
Business model, business plan et approche financière
The different approaches of the business model (construction and improvements) will be discussed with a focus on the Canvas model.
International business developement
This course aims at understanding international business operations. In an ever-changing global business and economic environment, studying business from an international perspective is important. A focus will be done on geopolitics and how it affects our globalized economies. Interacting with international customers, suppliers, partners and colleagues will be part of this course.
Développement commercial stratégique
Strategic business development is about developing the growth of the company. It includes sales development, implementation of operational marketing, a vision of the competition and a work of animation and development of loyalty.
Marketing ditial et e-business
The development of the company on digital channels is nowadays almost unavoidable. This module provides a relevant current vision of business models that work on the Internet or in “brick and mortar”. This module also presents the main tools and techniques to launch or develop a web presence in terms of e-commerce and social commerce.
Social media strategy
Online social networks are now almost ubiquitous and techniques are evolving very quickly.
The objective is therefore to scan the media and supports on the Internet in order to conquer new prospects and consumers.
Gestion financière et juridique
This module allows you to discover the techniques of financial management, the dashboards, the methods of calculation of the costs as well as the analysis of the profit and loss account. The elements of the legal environment of the company will also be discussed in order to better understand the obligations in the creation and development of a company.
Management des RH
This module presents the fundamentals of human resources management. The aim is to understand the role of the HR function in the organization and its strategic dimension. Be able to define an HR policy aligned with the strategy. Finally, knowledge of HR practices and tools as well as knowledge of work psychology will be acquired in order to take into account the influence of management practices on work behaviour.
1 or 2 entries per year and an alternating study rhythm
Each year, the start of the 3rd year Bachelors program takes place in September. Some campuses also offer a staggered start in February.
The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.
This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).
Job opportunities after the Bachelor in Financial Management ?
- Administrative assistant in a small or medium-sized company
- Marketing assistant
- Communication Assistant
- Recruitment officer
- Marketing manager or officer
- Marketing and sales manager
- Project Manager
- Product Manager
- Account Manager
- Sales Manager
- Head of a foreign subsidiary
What business skills are developed?
The objectives in terms of skills are to be able to:
- Implement the marketing strategy;
- Implement the commercial policy ;
- Manage customer relationships;
- Managing a sales department.
- Manage marketing and sales data.
This program delivers the RNCP certification “Manager in Financial Management and Management Control“.
Level 6 professional certification, registered with the RNCP, Code RNCP 35534, code NSF 313.
This certification is accessible by VAE.The certification is obtained by capitalisation of all the blocks of skills.
For more details, you can consult the France Compétences online reference system: https://www.francecompetences.fr/recherche/rncp/35534/
- Lectures and interactive courses
- Situational exercises through collective or individual case studies carried out by the students
- Conferences, seminars and educational visits
The three years of the program alternate between concept acquisition and practical application.
Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.
- Individual or group case studies
- Individual and group oral presentations
- Individual and group files
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the tuition fees for the course?
- For a 3rd year Bachelor’s degree: 8 900 €.
Continuing education (sandwich course) :
- For a 3rd year Bachelor’s degree: 9 700 €.
Tuition fees may vary from campus to campus, please contact the desired campus for more information.
The rates presented are valid for the year 2022-2023.
VAE : 4 200 € HT
VAP : 850 € HT
International package: 490€.
What kind of financial aid is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Exclusive offers fromour partner banks
Key figures for the Management & Financial Management course
Graduation rate 2019 – 2020
Apprenticeship Contract Breakdown Rate 2019 – 2020
Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)
Rate of certified apprentices to number of apprentices taking the exam 2019 – 2020