“This MSc aims to train future agile employees, concerned with developing their employability in the digital communication professions which are evolving very quickly. Particular emphasis is placed on social media expertise, whether organic or paid. ”
Programme Director – INSEEC MSc Paris
The MSc Digital Communication and Social Media programme
The objective of this program is to prepare learners for new web professions and their constant evolution: web project manager, community manager, traffic manager, SEO expert. Coming from the business world, the speakers have an indisputable technical mastery that they put at the service of the lessons taught. This programme has been developed to meet the needs of a changing labour market. The teaching of specific tools and new media allows the learner to have a panel of solutions answering the daily problems in terms of digital communication and community management.
Program Objectives
- Define the digital communication and marketing strategy;
- Implement communication and digital marketing actions;
- Coordinate relationships with service providers and partners;
- Manage a communication team.
A 1-year degree to become an expert in e-reputation and social networks
- 2nd year of MSc: 441 hours
- This MSc opens in September 2024 for direct entry into 2nd year only (bac+5).
How to apply for the MSc Digital Communication & Social Media at INSEEC?
The conditions for accessing the certification system (excluding VAE) are:
- For entry into the 5th year (MSc2): a RNCP degree at level 6 and/or 240 ECTS acquired in a course equivalent to the field concerned.
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Courses
The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
2nd year courses
COMMUNICATION & DIGITAL MARKETING STRATEGY – 2ND YEAR
BRAND CONTENT & STORYTELLING
Brand storytelling. Openness to a new approach to brand communication. Better vision of the impact and perspectives of new technologies for brands.
RP & E-RP
Know how to define and manage impactful PR campaigns and know the E-RP specificities to adapt your campaigns. Master dedicated techniques and tools.
WEB ANALYTICS & PERFORMANCE MEASUREMENT
This module addresses the issues around the audience of a website (also called Web Analytics) to quantify the traffic of a site according to indicators such as the number of unique visitors, pages views, visits, the average duration of visits, etc.
E-RÉPUTATION – MARKETING AUTOMATION & INBOUND
The advent of social networks has shaken the reputation of your company, brand, product or service. Influencers have become the new brand ambassadors but are they the only ones to have power over it? How to identify the actors and the places where they talk about you? What are the actions to take to build a reputation in line with your brand platform? Attracting your prospects to your company and turning them into customers, isn’t that the holy grail of any marketer? Digital brings many technological solutions that rely on a content strategy to make it a reality. We will develop in this course the creation of an inbound marketing strategy within his company to achieve this goal.
INTERNET BRANDING
Understand the characteristics of the communication strategy on the Internet. Reconcile communication and buzz. Build a brand reputation, brand content. Animate communities. Define an e-advertising plan.
MANAGEMENT OF COMMUNICATION & DIGITAL MARKETING
SEO & WEB WRITING
The objective of this module is to give the keys to understand the stakes of SEO. Managing your online presence becomes a real lever for communication and growth of the company. Know the levers of SEO, know how to diagnose the strengths and weaknesses of a site from an SEO perspective, be able to implement the main factors for optimizing SEO visibility.
BRAND CONTENT
This course aims to acquire the best practices of a content strategy: from the creation of messages to the choice of distribution and the measurement of their impacts.
TECHAWAY: UX/UI
Apply Looker for data mining, reporting, and dashboard creation. Understand the fundamentals of UX (user experience) and UI (user interface) design, including design principles and user-centric design.
ACQUISITION STRATEGY & ROI
Master the specificities of digital marketing ROI. Establish a strategy diagnosis. Measure the impact of campaigns.
E-MAILING & DATA
This module aims to understand the phases and various aspects of email management, understanding and mastery of different sending techniques and their recent developments, the ability to optimally manage deliverability and analyze campaign performance statistics.
AUDIO & VIDEO TECHNIQUES AND EDITING
Allow students to create a short film/video interview by building their ideas in writing, taking care of the project from A to Z, then making the images and sound. Allow students to acquire video editing basics.
MANAGEMENT OF SERVICE PROVIDERS & PARTNERS
COMMUNITY MANAGEMENT
This module aims to teach community management techniques: identification of networks of influence, good practices and uses of the main actors. Through the testimony of Community managers, this module aims to present to the learner the daily practices allowing the best management of the e-reputation of a company.
SOCIAL COMMERCE
Social commerce or connected commerce is a subset of e-commerce. It involves social networks and other digital media that support social interaction and user contributions to help in the purchase and sale of online products and services.
SEA & DISPLAY
Discovery of paid search and advertising agency Google Ads. Theoretical approach, presentation of best practices in keyword campaign creation, Display and Youtube, TD (creation of advertising campaigns on the Google Ads interface). Preparation and passage of the Google Ads certification.
LAW APPLIED TO COMMUNICATION
The right associated with email, cyber distribution or law related to e-merchants. Consumer protection, legal management of databases, trademark law and issues related to computer security.
PAO & ADVERTISING CREATION
Enable students to acquire basic skills on Photoshop and Illustrator software. Be able to meet the requirements of companies during their internship, then the beginning of their professional life. Know how to use the appropriate software according to demand. Understand the specificities inherent to each type of images (bitmap, vector, etc.). Create digital communication documents.
MANAGING A COMMUNICATION TEAM
CRISIS COMMUNICATION
Similar to viral marketing when it is voluntary, buzz requires control of content (advertising or communication message). When it is experienced by the company (bad buzz), it is necessary to master the different media that allow suitable communication. This module allows to understand the phenomenon of interdependence of online media using practical and real business cases.
AGILE METHODS & INNOVATION
The digital project management module aims to make the student aware of the world of interactive professions, immersing him in the daily issues of an interactive communication agency.
APPLIED RESEARCH PAPER
Allow learners to know the expectations of the applied research thesis. Formulate a problem, build a literature review, choose the methodology of the study, issue recommendations.
EXAMS
WRITTEN EXAMS
MEMORIAL DEFENCE
2 intakes per year and various rhythms of studies
This MSc opens in September 2024 for direct entry into 2nd year only (bac+5).
The pace of courses may differ depending on the campus and whether the training is carried out under an internship agreement (initial) or a professionalization/ learning contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc2).
Career opportunities after an MSc Digital Communication and Social Media
- Communication Manager/Manager, (Director)
- Digital Communication Manager/Manager (Director)
- Marketing Manager/Marketing Manager, Digital Marketing (Director)
- Project/product manager marketing and digital/webmarketing
- Head of Design Multimedia Communication
- Manager/ Project Manager Communication/Digital Communication
- Consultant in Communication/Digital Communication
- Manager, Digital communication strategies manager/Digital campain manager
- Manager, Digital SEO strategies manager (SEO, SEM, SEA)/Digital strategy activation specialist
- Traffic Manager
- Digital Account Manager
- Social media manager/Community Manager
- Media Studies Officer/Trader media/Digital trader
- Web/Webmaster Project Manager
- e-Business/e-commerce manager
- Marketing Data Officer Project Manager Data/webanalyst/data strategist
To consult the detailed job sheets by specialization.
What are the blocks of business skills developed?
Professional certification prepares the following skill sets:
- Define the digital communication and marketing strategy;
- Implement communication and digital marketing actions;
- Coordinate relationships with service providers and partners;
- Manage a communication team.
Description of the procedures for acquiring certification by capitalization of skill blocks and/or correspondence
Certification is obtained by:
- The validation of four blocks of skills common to all courses (obtaining a score greater than or equal to 10/20 for each block of skills).
- Completion of a final thesis with a score of 10/20 or higher.
- Completion of a period of 132 days minimum on the second year of the course (MSc 2).
Professional certification of “Manager of Communication and Digital Marketing” , NSF code 320, delivered by INSEEC (INSEEC Executive Education, CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), registered under the number 34577 in the NCPR (National Directory of Professional Qualifications) by decision of France Compétences of October 14, 2020.
Certification is issued by capitalization of all skill blocks. Each skill in a block must be confirmed to obtain the skill block. Partial validation of a block is not possible. It is also accessible through the Validation of Acquired Experience.
Find the blocks of competences associated with this RNCP title by clicking here .
What are the teaching methods of the MSc Digital Communication & Social Media?
Teaching methods
- Lectures and interactive courses.
- Scenarios through collective or individual case studies carried out by students.
- Conferences, seminars and visits with pedagogical scope.
Assessment methods
- Individual or group case studies.
- Individual and group oral presentations.
- Individual and group files.
Methods and tools
- Evaluation procedures are carried out face-to-face, in the form of continuous monitoring or final examinations carried out in the form of partial examinations.
What are the tuition fees 2024/2025 to integrate the training in MSc Digital Communication & Social Media?
Initial training:
- Entry in MSc1: €10,650
- Direct entry to MSc2: €12,550
Continuing training (alternance):
- Formation 24 mois : 22 500 € HT
- Entrée directe en MSc2 : 12 950 € HT
In the context of alternance training, tuition fees are due by the OPCO and the company that signed the contract.
Do you have any questions about work-study or our school in general? Consult our frequently asked questions.
VAE/VAP :
- VAE : 4 200 € HT
- VAP : 850 € HT
International Student Pack: Mandatory fee of 490€ for exclusive support services for international students.
What kind of financial aid is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract;
- The right to training via the CPF;
- Banking partnerships.
the key figures for RNCP No. 34577 "Manager of Communication and Digital Marketing"
95%
National Success Rate – Promo 2023
98%
Presentation rate – Promo 2023
90%
Overall integration rate – Promo 2022
68%
6 month satisfaction rate – Promo 2022
Disabilities
The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.
Accessibility of premises: all our campuses are accessible to people with disabilities.
To learn more about the OMNES Education Group’s disability policy, click here.
Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS – mdouens@inseec.com
Lyon : Anissa GASMI – agasmi@inseec.com
Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
Paris : Farid HAMAD –fhamad@inseec.com
Chambéry : Clément BERTACCO – cbertacco@inseec.com
Marseille : Océane VALOTTI – ovalotti@omneseducation.com
News
June 2024
INSEEC hosted the CFNews Grands Prix de la Croissance Externe Sud Ouest for the second year running
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