Arthur: business leader in the USA

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With his baccalaureate in hand, Arthur left for Australia for a year, enrolled in a language school to become bilingual in English, travelled and discovered different cultures. This experience was a turning point: although his professional project was not yet clearly determined, he knew that he wanted to pursue a career abroad. Upon his return to France, when he had to choose his future school, INSEEC Bachelor was the obvious choice.

An internationally oriented program

“After Australia, I wanted to go to business school. A school that could give me all the cards in hand to succeed in a career abroad. INSEEC Bachelor corresponded perfectly to my expectations: a curriculum focused on the international with internships, courses in English, professors from universities and large foreign companies. This is exactly what I was looking for: to speak English every day and to discover a different pedagogy.

An ideal path to becoming a business owner

In his third year, he chose the marketing major and gained solid experience in this field through internships: community manager at Publicis, project manager at Ubifrance in Chicago and at GL Events in London. Experiences that bring him valuable knowledge related to business: how to develop a brand on social networks? What are the keys to starting a business abroad? How to create an event from A to Z?

The internships and courses at INSEEC Bachelor give him the necessary maturity to develop his business. After graduation, Arthur decided to start his own business and, with a partner, created Wasatch Parc in the United States, a company that offers sports activities in ski resorts in Utah.

“I had all the cards in hand to carry out my entrepreneurial project, whether it was the knowledge I had acquired in the company, the advice of my professors, or my experiences abroad. However, I received a job offer from Adidas, but my ambition to become an entrepreneur abroad was stronger!”

Updated 24 February 2022