Charline Baudet, in MSc 1 Digital Marketing and in work-study at Sophie la Girafe

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At 21 years old, Charline Baudet continues her little way. Currently in MSc 1 Digital Marketing on the Chambéry campus, the student is doing her work-study at Vulli.
This company manufactures the famous Sophie the Giraffe. Charline talks about her missions and tasks within the Trade Marketing department.

Yes, you all know it, this famous giraffe! This brings back memories, obviously ?!

This animal answers to the sweet name of Sophie. The children certainly have it in their hands to play…

Charline is fully integrated in the Trade marketing department of this mythical company.

” I am in charge of the POS, the creation of our catalog pages for the end of the year. Also of commercial offers for our entire sales force. I also organize contests. There are two of us in the department. I must admit that I am very happy. Today, I am also in charge of export trade marketing in addition to France. ”

Specialized in the web, this mountain enthusiast is in charge of the online publishing on sites like Amazon.

” INSEEC brings a real network “

Holder of a Baccalaureate ES, Charline continued with a DUT in Marketing Techniques, then a Licence E-Commerce  in Annecy-le-Vieux.

Why did she choose INSEEC, then ?

” I wanted to pursue a master’s degree in digital. INSEEC allows us to learn about new tools, to use new software. Which I can then use in the company. There is also the whole network of the school : our lecturers are all professionals from communication agencies in particular, which is a real plus !   ”

Still a little hesitant in the exact definition of her professional project, she would like to continue in digital communication. Even if she particularly appreciates graphic creations.

About Sophie the Giraffe…

Created in 1945 and specialized at the beginning in mechanical toys, Vulli has become over the years a renowned specialist in the world of nursery and early childhood toys.

For over 60 years, Vulli has been designing and creating products adapted to the different stages of a child’s development.

In 1961, Sophie the giraffe® was born on May 25 at the DELACOSTE company headquarters located on rue de Nazareth in Paris. VULLI is still based in Rumilly, France. Sophie the Giraffe® and The Magic Tree, as well as many other products, are still produced in our workshops.

To date, Sophie the giraffe has sold over 50 million copies worldwide. It is available in over 75 countries.

Updated 24 February 2022