Master of Science Luxury and Fashion Marketing & Customer Experience

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

• CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
• Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

Presentation of the professions in the sector by professionals.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

This course aims to illustrate the existing links between economics and marketing (maslow/schwartz/rokeach/murray). The following fundamental concepts in btoc marketing will be presented:

Insights into the historical, anthropological and sociological foundations of luxury.

Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.

Branding strategies and management from a luxury perspective. Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management.

How do luxury houses remain close to their heritage and pursue international growth?

An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands.

How to manage new techniques in this fast-moving area.

Insights into established markets for luxury goods and an introduction to new and emerging economies such as the BRICS countries and beyond.

How to approach these new markets and to develop the right product, distribution and retail structures.

By using various examples of leading international groups (lvmh, ppr…), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: new product

Using examples of leading international groups (LVMH, PPR, richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions.

Analysis of the impact of such factors on financial results and brand equity.

An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management techniques and leadership.

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Software (Excel, Word, VBA, professional software).

Presentation of the professions in the sector by professionals.

Understanding the history and development of luxury worldwide. Analyzing the social, artistic and creative dimensions of luxury. Decoding the semiotics of luxury and prestige.

Examining the role of heritage, innovation and exclusivity in luxury brand management, and the response to challenges of premiumization.

Developing an international strategic plan.

Brand portfolio planning in international groups.

Growth strategies in mature and emerging markets.

Managing international distribution partnerships.

The role of the independent family-owned business.

Mapping the changing of global luxury consumers in order to better define marketing targets.

Targeting the luxury consumer in mature and emerging markets.

Understanding social, cultural and behavioral characteristics of consumers.

Examining luxury retail concepts and the development of new distribution channels.

Managing creativity and innovation.

Insights into existing and emerging luxury goods markets.

International brand positioning and competitive analysis. Market entry strategies, brand development and international pricing strategies.

Examining communications strategies and consumer targeting.

Luxury advertising and public relations programs. Sponsorship and celebrity endorsement strategies.

Managing international exclusivity and brand image.

Financial planning and budgeting, cost control, merger and acquisition strategies.

Brand equity and return on capital employed. Corporate planning and the business cycle.

Raw materials sourcing and supply.

Production processes and controls.

Quality assurance systems.

Application of new technologies.

Controlling the distribution network.

Product licensing, contracts and control of brand image. Protection of intellectual property.

Combating counterfeit and parallel imports.

International regulatory and tax environment.

Human factors in the luxury industry.

Organizational behavior and design.

Management and training issues in an international environment.

Preparing and implementing a negotiation strategy.

Mastering different negotiating techniques.

Cultural, social and behavioral aspects of negotiation.

Insights into sophisticated developments in the consumer retail experience.

A review of retail strategies from bricks and mortar to today’s multi-channel purchasing activity.

To identify luxury wholesale and franchising distribution in various and being able to develop and manage it while keeping the luxury brand image and reputation all over the world.

Product life cycles and new product development.

Developing line extensions, visual merchandising and promotional materials.

Brand identity and visual design in packaging development.

Tasting sessions, field trips and visits by leading chefs. Introduction to the trending luxury cuisines and up and coming markets.

Understanding developments in the luxury hotel industry, from grand palaces to boutique-hotels, and major international chains.

A survey of historical and upto the minute trends.

An introduction to the role of haute couture in the luxury industry.

Insights into managing an international fashion business. Understanding the role of creativity in a luxury brand.

Successful international pricing policies for luxury brands.

An insight into the business of private jets, personalized itineraries and signature destinations.

How innovation is transforming bespoke tourism. Success strategies, trends and developments.

Democratization and exclusivity in perfumes, cosmetics and accessories.

Global trends in watches, jewelry and leather goods.

Art, heritage and tradition in the luxury product mix.

How international art companies and auction houses are taking an increasingly prominent role in the business of luxury.

A review of how this sophisticated business works, and of the global opportunities in this field.